Cognitive dissonance

Cognitive dissonance is the psychological discomfort that we feel when our minds entertain two contradictory concepts at the same time. For free teaching and learning resources related to this topic, visit

This video is a part of Ethics Unwrapped, a free online educational video series about ethics produced by The University of Texas at Austin. Ethics Unwrapped offers an innovative approach to introducing complex ethics topics and behavioral ethics ideas in a way that is accessible to both students and instructors. For more videos and teaching materials covering other ethics concepts, visit

A complete playlist of Ethics Unwrapped videos available on YouTube may be found at

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