Renita Coleman

Renita Coleman is a professor in the School of Journalism and Media. Her Ph.D. is from the University of Missouri. She is an associate editor of Journalism & Mass Communication Quarterly. Her research focuses on framing, visual communication and ethics. She has studied the effects of photographs on ethical reasoning, the moral development of journalists and public relations practitioners, and ways to frame climate change news to de-polarize it. Her latest book is “Designing Experiments for the Social Sciences: How to Plan, Create and Execute Research Using Experiments.” She also co-authored “Image and Emotion in Voter Decisions: The Affect Agenda” with H. Denis Wu, and “The Moral Media: How Journalists Reason About Ethics,” with Lee Wilkins. Before her academic career, Coleman was a journalist for 15 years. She was a reporter, editor, and designer at the Raleigh, N.C. News & Observer, the Sarasota FL Herald-Tribune, and the Orlando, FL Sentinel.